Speaking
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Speaking Engagements
Evolv: Think CX Series
March 31, 2021 11:00am - 12:00pm MST
This webinar is for digital marketers and product leaders. Companies find themselves having to navigate nearly endless possibilities amid a backdrop of constant change to find the best experiences that connect with their customers. The tried and true testing methods no longer cut it and require a new approach to experimentation. Our panelists will share their experiences from working with dozens of companies on how to establish a results-oriented experimentation practice built on scale, speed and depth.
Digital Summit at Home
December 10, 2020, 3:00pm MST
Amanda’s talk on Transforming with Optimization hits on how the unprecedented events of 2020 have thrown more challenges at businesses than ever before. This year's events have forced digital transformations to move at warp speed in our already fast-paced lives. Companies that are leaning into optimization are succeeding and reshaping the digital landscape. Optimization programs help companies create increased learnings and performance sustainably, which is essential even during uncertain times.
InternetSummit in Raleigh
November 2019
Amanda brought her signature testing-focused "Data + Creative Solutions for CRO" lecture to InternetSummit 2019. Main topics included crafting hypotheses, creative and continent strategies, and leveraging both A/B and AI testing in optimization programs.
DigiMarcon in Houston
June 2019
More and more marketers have access to optimization tools and techniques. Don't waste time testing without first making sure your data game is up to par. Create a process where data and user experience to guide your optimization efforts and priorities.
Express Yourself Podcast
March 2019
Host Megan Tackett speaks with designers Amanda Simmons, Summers Moore and Meagan Shapiro about Carbondale's 11th Green is the New Black Fashion Show.
A Shark's Perspective
May 2018
Conversation with Amanda Simmons, Founder of Full Cup Creative, a subject matter expert on landing page optimization and strategies.